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In 2009, Shelley Hunter launched GiftCardGirlfriend.com to show consumers how to turn gift cards into thoughtful gifts. However, she quickly discovered that consumers had more significant concerns--like what to do when a gift card doesn't work or you receive a gift card you don't want. So, on her blog, later acquired by Giftcards.com and then by BHN, Hunter spent 14 years answering those questions (and hundreds more) as the one-and-only consumer advocate in the gift card industry.
But it wasn't enough.
Hunter believes consumers are more confused than ever, thanks to increased gift card scams, fraud, store closings, varying state gift card laws, financial practices, and inconsistent products. Now, back as an independent consumer guide to gift cards, Hunter is enlisting the help of retailers and lawmakers in making gift cards easy to use, fraud-free, and guaranteed.
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