LET'S WORK 

together

Stay Informed. Explore Solutions.

While we strongly advocate for removing anonymity from gift card transactions to combat fraud, we recognize this is just one of many potential solutions. Gift Card Reform fosters a broad conversation about making transactions safer and more transparent through policy changes, innovative technology, redesigned gift cards, or enhanced security measures. By working together, we can find effective ways to improve gift cards and eliminate their use in money laundering and other crimes that harm some of society's most vulnerable members.

What is your role in the gift card industry?
Merchant
Consumer
Provider
Press

Put Your Gift Card to the Test

The best gift cards are easy to use, secure, and backed by robust customer service. Showcase your commitment to these foundational pillars by getting certified today!

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