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Shelley Hunter founded GiftCardGirlfriend.com in 2009, stemming from her passion for making gift cards more thoughtful and personable. Her unique approach quickly garnered broader industry attention, leading to the acquisition of her website by Giftcards.com, which subsequently became part of Blackhawk Network—the largest gift card company globally.
After a decade of pioneering work within the corporate structure, Shelley left to refocus and launch GiftCardReform.com. Through this platform, she has redefined her message to more vigorously champion consumer rights in the gift card space and drive meaningful industry change. Consumers are encouraged to visit GiftCardsYouCanTrust.com.
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