Will you create a CONSUMER-FIRST gift card program that is CONSISTENT nationwide and BETTER than what is currently REQUIRED by law?

GIVE YOUR CUSTOMERS AN EASY GIFT CARD EXPERIENCE THIS HOLIDAY SEASON.

59%

“Though Americans said they like getting gift cards, about 59 percent of respondents also reported having PROBLEMS WITH THEIR GIFT CARDS, according to the Consumer Reports survey.”

$23b

The average value of a person’s unused gift cards is $187. In total, Americans have $23 billion in unused gift cards:

2023 Bankrate Survey

$85k

Taco Bell agreed to pay $85,500 ..."after the company was accused of refusing to cash out customers’ gift cards when they were valued at less than $10." Los Angeles Times

Don’t wait to make a positive change.

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THE STATE OF THE UNION

IN 14 STATES: Consumers can cash out merchant gift cards when balances fall below state-mandated thresholds ranging from $1 in Rhode Island to $10 in California. In Massachusetts, consumers can cash out gift cards when 10% (or less) of the original value remains. The limit in Connecticut is $3, but consumers must provide a purchase receipt. In Maine, consumers can only request a cash out in person. There are no "cash out" laws in 36 states; thus, stores in those areas can decide whether or not to give consumers the option. (Most don't.)

Beyond various "cash out" conditions, federal and state gift card laws are just as inconsistent regarding expiration dates, non-use fees, signage, and escheatment. Plus, there are more rules based on gift card type. For example, a promotional gift card may expire within a few months, but a retailer or bank-issued gift card may not.

The lack of clear and consistent gift card rules leads to consumer confusion and wasted gift cards.

Be part of the solution.

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Consumers deserve gift card programs that are CONSISTENT nationwide and BETTER than what is REQUIRED by law.

Ideal Features Include:

Consistent gift card experience at ALL locations
No fees
No expiration dates
Cash out on balances under $10
Usable online and in stores

Let's work together.

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Sign up by November 1, 2023, to be included in media outreach for the 2023 Holiday Season.